![]() #consumerempowerment #customerexperience #disruptiveinnovation ![]() In the jamband community, sites like are cutting out the middleman in ticketing transfers, allowing fans to see shows such as Dead & Company's Final Tour at face value pricing.Īre fan-backed ticketing solutions the disruptive future of the space? Or will the existing major ticketing sites evolve and innovate to improve the customer experience? These grassroots, fan-backed efforts are growing in popularity among fans who want to see their favorite acts without depleting their savings accounts. When fans then turned to the resale markets supported by these sites, they were hit with sticker shock: ticket prices up to 5x the face value.Īngered that these tickets did not fall into the hands of real 'Swifties' during presale, three fans decided to create the Twitter account to connect legitimate sellers to 'Swiftie' buyers, with the one requirement being they are sold at face value, returning the power back to the fans. So what exactly happened? After many fans missed out on the chance to purchase presale tickets, Ticketmaster announced the cancellation of the general sale, citing high demands & 'bot attacks'. The absolute cluster that was the presale for Taylor Swift’s Eras Tour was a glaring sign that the event ticket sales-largely dominated by two entities: Ticketmaster and AXS-is locked and loaded for disruption. #NBAsummerleague #innovation #newproductlaunch #validatedemand #marketresearch #advertising #data National Basketball Association (NBA) It’s Moneyball for new products! Get in the game… Data that tells you whether to move forward or rethink your approach. Data that helps define product features and pricing. Data that tells you where to find your first customers. Data that tells you whether you have product-market fit. ~ Are potential customers interested enough to provide an email address to be notified when the product launches? ![]() ~ Which positioning for the new product works best with which audience? ~ Do target audiences click on ads for the new product idea? What’s a real-world tryout for a new product idea? It’s a whole new kind of market research using advertising to validate demand. Why not put new products in the game before building them? Real-world tryouts for product concepts are a great way to see whether a new product should make the cut. Lots of data–free-throw percentages, rebounds, points, starting percentages, player efficiency ratings, points per possession, and on and on. ![]() Scouts may consider external opinions about a player but–let’s face it–most of their evaluation is based on actual gameplay. Trying out for a sports team means playing the sport. It’s kind of like saying, “If I were the Warriors’ power forward, here’s how I would defend the paint.” It’s hypothetical. ![]() Opinions from people in focus groups, opinions from line managers, opinions from seasoned executives. New product ideas do, too, but don’t you think innovation leaders could learn a thing or two from sports?Ī lot of new products are designed, pitched, and green-lit based on opinion. Are you watching the NBA Summer League? It’s a great way for teams to evaluate their rookies, right?Īthletes jump through lots of hoops before they make an NBA roster. ![]()
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